Ducati draws crowds and special guests at Motorcycle Live
‘Total black’ stage dedicated to the XDiavel, an undisputed ‘star’ of the show Ducati Scrambler stand hosts new Ducati Scrambler Sixty2 Eight new Ducati bikes enthral the crowds at the Motorcycle Live Ducati British Superbike riders, Shane Byrne, Glen Irwin, Danny Buchan, World Superbike star Chaz Davies and MotoGP star Scott Redding meet fans Great British Bake-off Chef, Paul Hollywood and McBusted star Matt Willis visit the stand
The Ducati stand at this year’s Motorcycle live at the National Exhibition Centre in Birmingham was the place to be for visitors to the show. Ducati had arguably the most to shout about for 2016 with an unprecedented nine new bikes joining the model line-up.
For Superbike fans the 959 Panigale was the highlight, replacing the award winning and sales success that was the 899 Panigale. The new Ducati ‘Super-mid’ gains more power and torque thanks to a new 955cc Superquadro engine as well as improvements to the chassis and fairings.
Although the 959 Panigale may have tried to gain all the attention it was the XDiavel that hogged most of the limelight with its mixture of sophistication and stylish design. Ducati dedicated an important part of its stand to the XDiavel, creating an elegant ‘total black’ room replicating a world that identifies with this bike.
With this fascinating bike Ducati enters the cruiser domain and does so in its own inimitable way, presenting a true cruiser but with all the design, technology and performance one expects from a Ducati thoroughbred. The XDiavel brings together two worlds: the cruiser world - low speeds, relaxed riding and long journeys - and the Ducati world, characterised by Italian style, refined engineering and unparalleled performance.
Ducati enters another new segment in 2016 venturing into the off-road adventure world. The Multistrada 1200 Enduro is a born explorer, designed to be unstoppable on any terrain. Built to withstand the stresses and strains of off-road riding, it carries spoked wheels, 19’’ at the front and 17’’ at the rear, a 30 litre tank and an array of accessories to ensure the possibilities of adventure are endless.
As is now the case the Ducati Scrambler had a dedicated stand to showcase the Scrambler brand and the new Scrambler Sixty2. The Sixty2 with a new 399cc engine doesn’t just simply enlarge the range on offer from the new Ducati brand, it opens the way for a new two-wheel market segment, meeting the requirements of those seeking an accessible bike that is easy to handle, has low running costs and is A2 ready but don’t want to miss out on the unique Ducati Scrambler spirit.
Other additions to model year 2016 include an updated Hypermotard family with a 937cc Testastretta engine offering 3hp more and 10% more torque as well as being euro 4 compliant. The Monster 1200 range is also expanded with an ‘R’ version offering a 160hp and track-ready handling for those that demand sports performance with the practical appeal of a naked bike.
Visitors to the stand had the chance to meet their race heroes, take selfies and have posters signed. British Superbike riders and Be Wiser PBM team mates Shakey Byrne and Glen Irwin were the first to be guests on the Ducati stand, later joined by MotoGP and OCTO Pramac rider Scott Redding. All three were interviewed by Ducati TriOptions Cup ambassador Niall Mackenzie with each rider taking their chance to pick their favourite bike from the range. Shane Bryne was particularly taken with the XDiavel while Scott Redding, with his eye on gaining his road licence, tried out the Scrambler sixty2. New Ducati and British Superbike rider, Danny Buchan (lloyds British Moto Rapido) also joined visitors on the stand along with Ducati legend and BT Sport MotoGP commentator Neil Hodgson. Ducati World Superbike rider (Aruba.it Racing) Chaz Davies rounded off the show with his attendance on the final day.
The Ducati brand is always popular with celebrities and Ducati owner, celebrity Chef and star of ‘The Great British Bake Off’ Paul Hollywood was another who was drawn to the XDiavel as was Matt Willis, band member of McBusted who made a special trip with friends to see the bike and visit the Ducati stand.
To see the full Ducati 2016 range visit and find your nearest dealer visit www.ducatiuk.com