MTS 1260S hill hold time out

Is it just me (I’m sure it can’t be) or is the hill hold feature on the MTS about as much use as a handbrake on a canoe? it times out after approx. ten seconds (you do get the activation light flash to warn you of this) but ten seconds is rarely long enough and in any case I really would prefer to keep an eye on what’s going on around me not peeking at the dash - I have checked with Ducati direct and they say it cannot be updated by a software / firmware mod and simply point me back at the dealer who in best “Manuel” mode say “I know nothing” - I’m hoping that enough if us make enough noise we might get some changes made, otherwise the bike is awesome