Taste of Joy, Ducati Scrambler's App for motorcycling and street food enthusiasts


Taste of Joy, Ducati Scrambler’s App for motorcycling and street food enthusiasts

Over 150 addresses of Italian street food points, from north to south, offering typical cuisine and original menus
Taste of Joy also provides countless motorcycling routes to explore
The new Ducati Scrambler App also shows you where to find petrol stations in Italy

Borgo Panigale, Bologna (Italy), 18 July 2016 – Already available for iOS and coming soon for Android, Taste of Joy is Ducati Scrambler’s new App for those who love motorcycle touring and street food.

With over 150 addresses in Italy, spread from north to south – restaurants, kiosks, pubs, tourist farms, “piadina” bars and much more - Taste of Joy is a guide that will help you explore Italy, as you look for new flavours and tips from experts who live and breathe, create and reinvent street food every day.

Taste of Joy’s many addresses include some offering roast meat kabobs, typical of Abruzzo (‘arrosticini’) or Emilian tigelle, ethnic kebab and Italian porchetta, plus hamburgers, fried fish dishes, fruit and vegetable juices and, of course, typical local deli food.

Region after region, you will have all Italian cooking at your fingertips, with an easy-to-use and graphically attractive App.

Another original touch of Taste of Joy is that it suggests itineraries that can be easily covered on your motorcycle. Take, for example, the short route along the Tyrrhenian coast, in Calabria, called Riviera dei Cedri, full of surprises and of hidden treasures; and then one in Sicily, across the southern coast of the island from Erice to Ragusa, along over 350 km among historic sites ranging from Magna Grecia to the Risorgimento and the present day, where the wealth of local street food will satisfy the most inquisitive tastes. And there is a Tuscan itinerary, with Siena’s Cinta ham, artichokes and Chianti; and one in Veneto, through the Verona lowlands, a short and simple loop through the plains, which allows you to discover every corner of this mysterious area bordering on Lombardy.

A world that perfectly matches the lifestyle inspired by Ducati Scrambler and which, in this new and very useful application, once again confirms the success that this new Ducati brand is obtaining throughout the world.

Last but not least, Taste of Joy indicates the location of every petrol pump present in Italy – an invaluable tool for motorcyclists who want to discover the roads, culture and food of this fantastic country.

The contents of the new Ducati Scrambler App are diligently updated every six months.

You can download the App directly from the App Store or from the website tasteofjoy.scramblerducati.com/

To keep up to date with Ducati Scrambler activities, check out any of the Land of Joy social channels:
Twitter.com/scramblerducati, Facebook.com/scramblerducati and Instagram.com/scramblerducati.

Ducati Scrambler
Ducati’s new Scrambler brand re-interprets the values of the Ducati Scrambler, the iconic two-wheeler developed in the 1970s in the USA, which quickly became a worldwide success. Anti-conformist, accessible and essential, the Ducati Scrambler is a perfect mix of tradition and modernity, a step towards the pure essence of motorcycling: two wheels, wide handlebars, a straightforward engine and endless fun. And, to meet everyone’s individual “self-expression” needs the Ducati Scrambler comes in several different versions. In addition to the Icon (available in yellow and red), Urban Enduro, Classic and Full Throttle, this year three more versions join the Land of Joy: the Scrambler Sixty2 400cc, a Pop Culture-inspired model perfect for the younger age bracket and entry-level bikers, the Flat Track Pro, a heartfelt tribute to the American oval track scene, and the Scrambler Italia Independent, fruit of the partnership with the Italia Independent brand, a limited-edition version of unparalleled panache of which just 1,077 will be made.